Search Engine Optimization is essential when it comes to keeping your brand hgh among the competitors. SEO strategy becomes pretty important because of the requirements of search engines like Google. So, if you follow the newest trends when it comes to website optimization it will be easier for the potential customers to find you in search engine results.
If you really want users to continue visiting your website, you should just think of a safe user experience even though it has nothing to do with SEO in a direct manner. A user must feel safe when visiting your website in order to keep your website high in the SER. You should enable the HTTP protocol for your site and the connection should be encrypted and secured. This will lead to a minor SEO boost, which is actually pretty good for your brand. And we believe you have a web form of collecting users’ data for your subscribers list, so this is a way of protecting their privacy.
Voice search is a popular trend on the rise among the Internet users, especially because of the huge percentage of mobile devices users. Before this period, users were entering keywords in order to find something in the search engine, but now everyone is on the move and voice search makes it easier for them to find the right thing they need. In 2020, more than 50% of the searches will be initiated through voice, so you will have to spend some time in optimizing your website for voice search if you want to stay high among competitors.
Informational Video Content
Video content has become pretty important in each aspect of digital marketing, so it is an essential part of the SEO you must implement to your site. There is a great percentage of users who would rather watch a video on the Internet than watch something on TV, so there is the answer to your dilemmas about incorporating quality content videos to your website. Younger Internet users want to receive new information through a video. A quality video can increase the organic traffic to your website. And when it comes to SEO and videos connection, you should use appropriate keywords in the description and the right headlines in order to reach more Internet users who are interested in the area of your brand or business.