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Search Engine Optimization is essential when it comes to keeping your brand hgh among the competitors. SEO strategy becomes pretty important because of the requirements of search engines like Google. So, if you follow the newest trends when it comes to website optimization it will be easier for the potential customers to find you in search engine results. Secure website If you really want users to continue visiting your website, you should just think of a safe user experience even though it has nothing to do with SEO in a direct manner. A user must feel safe when visiting your website in order to keep your website high in the SER. You should enable the HTTP protocol for your site and the connection should be encrypted and secured. This will lead to a minor SEO boost, which is actually pretty good for your brand. And we believe you have a web form of collecting users’ data for your subscribers list, so this is a way of protecting their privacy. Voice Search Voice search is a popular trend on the rise among the Internet users, especially because of the huge percentage of mobile devices users. Before this period, users were entering keywords in order to find something in the search engine, but now everyone is on the move and voice search makes it easier for them to find the right thing they need. In 2020, more than 50% of the searches will be initiated through voice, so you will have to spend some time in optimizing your website for voice search if you want to stay high among competitors. Informational Video Content Video content has become pretty important in each aspect of digital marketing, so it is an essential part of the SEO you must implement to your site. There is a great percentage of users who would rather watch a video on the Internet than watch something on TV, so there is the answer to your dilemmas about incorporating quality content videos to your website. Younger Internet users want to receive new information through a video. A quality video can increase the organic traffic to your website. And when it comes to SEO and videos connection, you should use appropriate keywords in the description and the right headlines in order to reach more Internet users who are interested in the area of your brand or business.
As we already know this is a highly efficient strategy when it comes to digital marketing, and it helps you send calls to actions, promotions, and advertisements to your audience. The most important goal when it comes to email marketing is building brand loyalty. So, you will need to be careful when creating those emails for raising brand awareness, and follow the tips we will mention in this article. The Perfect Email List The content of your email won’t matter if you create the email list according to wrong parameters. Getting an organic email list is the best you can do for raising brand awareness. Your campaign performances will be high if you use the subscriber list made of people who already gave you consent to receive new information from you. The best way of creating this list is by creating a blog. Email Marketing Campaign Set your goals before creating your email marketing campaign. You should really pay attention to welcoming new subscribers, strengthening your relationship with your audience through insightful content, nurturing the existing subscribers through personalized content, and re-engage with the customers who haven’t been so active lately. Segment your audience If you want to target your email content better, you will need to act according to a few parameters, such as age, persona and geographical location. Age is important if you want to have the right tone in your content, location is more about what services or products you offer are available in those areas, and you must understand the pattern in your customers’ persona. Transparency Nurturing a brand loyalty through transparency in your content is maybe the best thing you can do to create a successful email marketing campaign. Always try to be interesting and specific when creating the email content. Avoid creating spamming content, and general messages which will only go to the trash folder in your customers’ computer. Are you looking for e-mail marketing on your website? Schedule a free consultation with buzzforcemarketing.com! 👍