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  1. The first thing we need to do is understand the term personalized marketing. The term means marketing strategy which targets current or potential customers. This is also called one to one marketing, and it is completely focused on the individual who receives the message. It is customized to the needs of the potential or current customer. How to make it successful? FIrstly, as a brand or a business you must learn more personal information on the potential customer. Nowadays, it is pretty easy to gather data on potential customers as individuals. This data is the basis in the further c
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